Not Getting the Results You Were Promised?
There’s a lot of information available to us across the internet, and now that marketing your brand online is based around blogging, the highly sought after experts in almost every field are publishing the information they charge a lot of money for, for free.
It’s awesome, right? Free tips, tricks, hacks, tactics, guides, etc. are at your finger tips from industry pros. At times they can be obvious, but still extremely profound. That moment when you ask yourself – “why didn’t I think of this”? So, you begin to put it to work. Slaving over the new information you’ve learned, to get it just right.
Finally you launch it! The newsletter template, email headline, social media update, your new blog, landing page etc.
You wait, and something strange happens.
No one shared your tweet. Your list is actually unsubscribing from the newsletter. The pitch email didn’t even get opened.
But why? Were the experts wrong? No, they couldn’t have been. They used data and case studies and client examples to prove that it worked. Why didn’t you have the same results?
You’re not cutting through the clutter. You’re actually starting to add to it. A lot of the info has been tried and tested, then tweaked to perfection. That means it’s been used to death by the experts, and now it’s been handed down to you. It’s available to everyone, and kind of why it’s free.
You might be doing a great job re-creating it but someone else might be butchering it. If it worked once doesn’t mean the consumer will go for it again. It might even be a psychological trick or tapping into preferred user behavior, in which case the consumer can become fatigued by it.
This is not to say all the tips and tricks are bad, just consider this a possibility as to why your strategy isn’t working.