When Local Business Does Social Media
You have to be everywhere online.
Make sure to set-up an account for your local business on all the social networks.
Don’t worry about adding too much content.
That’s probably the biggest waste of time for you right now. If you’re looking to get into social media to help expand your business then do just about the opposite. If you’re worried about someone else registering your business name then do a land grab first.
What To Do
Choose 2 or 3 key social media networks to start with. Focus on making quality connections with customers. Once you can maintain a consistent schedule start looking at the data.
Social Media Questions To Keep in Mind
Where are you getting the most traction with likes, shares, comments, etc?
Are customers checking in to your location a lot?
Are they always sharing your photos on Facebook?
Do you get a lot of retweets on Twitter when you post a link?
Look at the numbers, *always* document the findings, and turn your focus on what’s giving you the most bang for your buck.